Unparalleled insight into real time audience behaviour
Utilising state of the art social media listening and monitoring tools we can help you tap directly into your audience's world. Understand behaviours, spot emerging trends and anticipate opportunities to engage. never before have marketers had access to such rich and timely behavioural data.
Social Media Listening:
Social Media listening tools provide a direct window into the world of your consumers. Unlike traditional market research this gives the opportunity to observe actual behaviour, as opposed to second-hand opinions and post-rationalised approaches. We can therefore gain a deep understanding of the customs, culture, language and actual behaviour patters of our consumers, providing an outstanding platform from which to develop opportunities to connect and engage.
Due to a lack of fundamental understanding, many businesses fail to grasp the huge significance of social media as a mainstream media channel and continue to treat social media and content marketing as a 'nice to have' - or something to hand off to a junior within the marketing team. This is a major mistake. To many, social media is your brand. Every bit as much as any other media channel - and in many cases, more so. Increasingly, brands with little or no social presence are perceived by audiences as 'old fashioned' and 'behind the times'.
If this all sounds a little far fetched, it really isn't. This is happening right now and on a scale that ought to make any savvy marketer sit up and pay attention.
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A good place to start is with Google's own ZMOT.